As a teen, Tara Sigari was fascinated by how flawless celebrities appeared on TV. How did they look so good? She vowed to learn their beauty secrets. After high school, Sigari studied Chinese medicine, but she had this nagging feeling: “If I didn’t take the risk and give (full-time) content creation a real shot, I’d always wonder, What if?” she says. “I knew I had to try, even if it was scary.”
In 2018, Sigari committed to creating videos breaking down celebrity makeup artist secrets, making the tips and tricks accessible to everyone. Her risk paid off, big-time. Now, if she wants to know how a Jenner or Kardashian — or even Beyoncé — achieves a look, she can simply contact their makeup artist and get the goods. “Then I’ll come back and teach it in a fun, digestible way that anyone can understand,” she says.
What makes her content different? “I’m a researcher at heart. I do the legwork so my audience doesn’t have to.” I want them to feel like they’re getting the same beauty tips celebrities pay thousands for, for free.” Sigari is eager to become one of the top creators in the beauty space and represent both Canada and her native Iran on the world stage.
She also plans to expand into longer-form content, sharing deeper tutorials, behind-the-scenes moments and more of the heart behind the glam: “I want my audience to not just learn techniques but to connect with the ‘why’ behind them.” Sigari may be a burgeoning global sensation, but she hopes to always call Toronto home. “This city is such a beautiful mix of cultures, voices and stories. It’s a place where individuality is celebrated, not silenced. Being surrounded by that kind of energy constantly inspires me to create with pride and purpose. Honestly, I wouldn’t want to create anywhere else.”
We asked Tara about her favourite Toronto spots and hidden gems
What is your favourite Toronto restaurant?
“Lee Restaurant (497 Richmond St. W.) – honestly anything on the menu, but the salad (chef Susur Lee’s signature Singapore style slaw) – oof, just thinking of it. Most delicious salad in the world.”
What’s your favourite café and what do you order?
“Paris Baguette (110 Bloor St. W.) has this sticky bread — so good.”
What’s your favourite store?
“Can I say Hermès (100 Bloor St. W.)?”
Favourite hidden gem
”Han Moto (2 Lakeview Ave.). It’s this hole-in-the-wall Asian fusion restaurant.”
Where do you find inspiration?
“This is going to sound weird, but sometimes I actually just drive down Major Mac and Dufferin (in Vaughan). When I was young, I lived there, and I still get inspired by that kid who really wanted it all and was just doing everything in life to make it happen. Sometimes I like to drive in that area just to remind myself, give myself a little push.”
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