Bad Bunny is slated to bring his punchy música urbana melodies to America’s biggest sporting event: the Super Bowl Halftime Show on Feb. 8, 2026, at Levi’s Stadium in Santa Clara, Calif., the NFL announced.
Bringing his chart-topping mix of Latin trap and reggaeton, the Puerto Rican superstar will make history as the first Latin male artist to headline the show.
Pop icon Jennifer Lopez — who shared the stage with Bad Bunny during the 2020 Halftime Show — congratulated him on X, writing: “Now it’s your turn !!!!! bori gang lets gooooo.”
Who is Bad Bunny (for those who don’t already know)?
Born Benito Antonio Martínez Ocasio, Bad Bunny is one of the world’s most-streamed artists. His 2022 album “Un Verano Sin Ti” became the most streamed album in Spotify history, and he was Spotify’s most globally streamed artist three years in a row (2020—2022).
The rapper and singer-songwriter has fans around the globe. His five-album discography spans everything from emphatically sincere ballads — like DtMF (an acronym for his latest album “DeBí TiRAR MáS FOToS,” meaning “I should’ve taken more photos”) — to boisterous, trap-heavy hits like “Tití Me Preguntó” (“Auntie asked me”), in which Ocasio lists the many women he spends time with. There’s something for everyone in his genre-blending sound.
Bad Bunny also has quite the trophy cabinet. Among his accolades: three Grammys, three American Music Awards, and four Billboard Music Awards. In 2022, he was named Artist of the Year by both Billboard and Apple Music.
His talents extend beyond music. He starred alongside Brad Pitt in David Leitch’s 2022 film “Bullet Train,” playing a stylish, vengeance-fueled assassin dubbed The Wolf. He’s also stepped into the WWE ring multiple times, even winning the 24/7 Championship in 2021 (before graciously returning the title).
Why is this a big deal?
Earlier this year, his 30-day No Me Quiero Ir De Aquí (“I Don’t Want to Leave Here”) residency in Puerto Rico drew over half a million fans and infused an estimated $733 million into the local economy. Now, he’ll take centre stage at the most-watched television event in the U.S.
He’s also making history as the first Latin male artist to headline the Super Bowl Halftime Show. In a recent i-D magazine interview, Bad Bunny revealed he purposely left the U.S. off his 2025—2026 concert tour due to fears about immigration enforcement at large public events.
In his Super Bowl‑announcement statement, he added: “What I’m feeling goes beyond myself … this is for my people … ”
The Super Bowl is consistently one of the most-watched television events of the year.
In 2025, Kendrick Lamar and his red, white, and blue crew drew 133.5 million viewers — seven and a half million more than the game itself.
In 2023, Rihanna made her musical comeback on the NFL’s stage, announcing her second pregnancy to an audience of 121 million.
Other past headliners include Beyoncé, Madonna, and Toronto’s own The Weeknd.
When and where is Super Bowl LX?
Super Bowl 60 (Roman numeral: LX) takes place on Sunday, Feb. 8, 2026, at Levi’s Stadium in Santa Clara, Calif., home of the San Francisco 49ers.
The halftime show will be produced by Apple Music and Jay-Z’s Roc Nation.
How can Canadians watch?
Canadian viewers will be able to watch the game and halftime show on CTV, TSN, and DAZN. Game time and additional broadcast details will be announced closer to the date.
