Avid PC Optimum points users might be wondering what will become of the loyalty program as EQB Inc. plans to take over PC Financial from Loblaw Cos. Ltd. and become the exclusive financial partner of the loyalty program.
Loblaw spokeswoman Catherine Thomas assures loyalty program members will continue to be able to earn, hold and redeem points as usual and that their points will not be affected.
She also said the PC Optimum app will not change.
EQB Inc., the company behind the online-only EQ Bank, is buying PC Financial from Loblaw Cos. Ltd. for $800 million in shares and cash. Loblaw will continue to own and operate the PC Optimum loyalty program.
EQB chief executive Chadwick Westlake says PC Financial customers will also not see any immediate changes as the deal awaits regulatory approvals.
He says the bank will communicate with customers about how it will integrate the two brands and what users can expect from their everyday banking products after the deal is approved.
This report by The Canadian Press was first published Dec. 4, 2025.
Companies in this story: (TSX: EQB) (TSX: L)
