Forget dating apps. They took a chance on the Toronto Star’s Better Love column — did it work?

News Room
By News Room 20 Min Read

On Valentine’s Day 2025, we launched Better Love, a bi-monthly “personal ad” column designed to help Toronto Star readers find their match the old-fashioned way. No photos, no swiping: just a heartfelt note about who they are and what kind of love they’re looking for.

We hoped it could function as an antidote to the dating fatigue felt by many single Torontonians. When we polled some local single people on the state of modern dating, “dismal” is the word that came up the most: “These days, with working from home, the internet, social media, dating apps,” one single person opined, “We’re all connected but isolated.”

Better Love Alerts
Don’t miss a match. Get alerts when new Better Love stories are published. Fresh voices, honest people, no swiping required.

You may unsubscribe at any time. By signing up, you agree to our terms of use and privacy policy. This site is protected by reCAPTCHA and the Google privacy policy and terms of service apply.

Share This Article
Leave a comment

Leave a Reply

Your email address will not be published. Required fields are marked *