How this pretty village near Toronto became a hub of ultra-luxury, from Veuve Clicquot to Rolls Royce rides

News Room
By News Room 12 Min Read

It’s almost 9 p.m. when we arrive in Elora, and the village is festooned with twinkly lights against a sky as soft and dark as a velvet jewel box. “Where *are* we?” my 11-year-old son asks from the back seat of the car with a mixture of enchantment and confusion, as if we’d taken the 401 to Narnia.

We’re in what Group of Seven artist A.J Casson once declared “Ontario’s prettiest village.” The stuff of storybooks or Hollywood sound stages, Elora is a dream of a town just 1.5 hours’ drive from Toronto. Downtown, a darling knot of streetlets is embroidered with a creperie, a fromagerie, a pottery studio and a restaurant called The Friendly Society (which could also serve as the town’s slogan). It feels like the Cotswolds of Toronto.

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