Drake bathed Toronto’s iconic CN Tower in an icy blue glow late Thursday to promote his new album “Iceman.”
The 553-metre landmark appeared encased in ice, washed in a projection as part of a livestream leading up to the album’s release at midnight.
A track from the project played over drone footage of the tower, featuring Drake reflecting on the past few years following a high-profile feud with Kendrick Lamar.
On the song, the Toronto-born rapper shares that his father, Dennis Graham, has been diagnosed with cancer.
Several videos have played during the livestream, including a skit featuring comedian Shane Gillis and Adonis Graham — Drake’s son — as well as a track featuring American rapper Future — whom Drake was believed to have been estranged from.
The livestream caps a weeks-long, headline-grabbing album-release campaign that saw the rapper erect a massive formation of ice blocks in a downtown Toronto parking lot with the album’s release date hidden inside.
Days earlier, a thunderous explosion lit up the skies over North York, with pictures later shared on Drake’s Instagram. Toronto police said the blaze was tied to a film shoot.
The City of Toronto says at 10:45 p.m. tonight, there will be a 10-minute fireworks display over the water at Harbourfront Centre, confirming it’s part of a private video shoot.
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