TORONTO – Canada Goose Holdings Inc. says it has sold footwear brand Baffin Ltd. to a manufacturer of work and military footwear.
Canada Goose did not release the value or terms of the deal it signed with L.P. Royer Inc., but says it sold Baffin to simplify its operating model and focus resources on opportunities most likely to drive long-term profitable growth.
The Sherbrooke, Que.-based purchaser says it will continue to operate its own brand and Baffin as two separate businesses under the Royer Group umbrella.
The transaction is expected to close in August, subject to customary closing conditions.
Canada Goose paid $32.5 million for Baffin in 2018, when the Toronto-based luxury parka maker was expanding into the footwear category. It ran Baffin as a stand-alone subsidiary based in Stoney Creek, Ont.
Baffin was founded in 1979 by the Hubner family, which built the business into a purveyor of cold-climate gear.
This report by The Canadian Press was first published Aug. 5, 2026.
Companies in this story: (TSX: GOOS)
