TORONTO – Roots Corp.‘s likely new U.S. owner wants to take the storied Canadian brand and export it to the rest of the world.
If the transaction goes through, Marquee Brands chief executive Heath Golden says the sky’s the limit for expanding Roots.
He envisions bringing the retailer to big markets like Korea, India and Mexico and expanding the small presence it already has in the U.S. and China.
Golden says there are also more opportunities to build out Roots’ home, camping and hospitality businesses.
Golden offered insights into Marquee’s plans for the brand a day after Roots announced it has agreed to be acquired for $4.10 per share in cash.
The deal still needs shareholder and regulatory approval but if it proceeds, Marquee will use JM&A Design and Development Inc. to develop, manufacture and distribute Roots clothing for Canadian and U.S. stores. JM&A is led by Joe Fresh and Club Monaco founder Joseph Mimran.
This report by The Canadian Press was first published Aug. 21, 2026.
Companies in this story: (TSX:ROOT)
