Lululemon Athletica Inc.‘s chief executive is marking her first month on the job with a slew of leadership changes she says will make the business even more competitive.
The Vancouver-based apparel company has appointed ex-Athleta chief executive and president Maggie Gauger as Lululemon’s president and chief product officer.
Former Walmart Canada executive Joseph Godsey is becoming chief operating officer.
Lululemon is searching for candidates to fill the chief brand and chief technology officer roles as well as someone to become its next chief communications officer.
Chief financial officer Meghan Frank, who ran Lululemon while the brand waited for Heidi O’Neill to take on the top job, will remain in her current role but also fulfil some of the duties of a chief brand and chief technology officer.
The company says Nikki Neuburger, chief brand and product activation officer, and Ted Dagnese, chief supply chain officer, will leave Lululemon on Nov. 6 to pursue other opportunities.
The changes are some of the first public moves O’Neill is making since joining Lululemon in September. The brand has been struggling to compete with rivals like Alo, appease its founder Chip Wilson and boost its sagging stock price.
O’Neill framed the changes as “an important first step in reinvigorating” the brand’s connection with consumers and establishing a foundation for long-term growth.
“Lululemon is a rare, extraordinary brand, but we have work to do to build a stronger and more competitive company,” said O’Neill in a press release.
“We are establishing a deeply experienced leadership team that will work in a more co-ordinated manner, aligned around the strategy and execution that delivers the most impact for our guests, our communities, and our business. That starts with putting product, design, and innovation at the center of how we operate, with the focus and accountability to create a stronger pipeline of differentiated product to raise the bar for our guests across every touchpoint, in stores and online.”
This report by The Canadian Press was first published Oct. 7, 2026.
