Toymaker Spin Master Corp. said it’s keeping prices steady heading into the holiday shopping season despite tariffs and rising manufacturing costs.
Chief executive Christina Miller said the company has maintained its pricing strategy, with roughly half of its products priced below US$20.
“We continue to have about 50 per cent of our products priced below the $19.99 range,” she said during an earnings call on Thursday.
Miller said the toymaker’s prices help make its products affordable to families across different income levels.
Spin Master reported a third-quarter profit of US$79 million, down from US$106.8 million in the same quarter last year.
The company said strong demand for the Paw Patrol and Melissa & Doug brands helped offset weakness elsewhere in its business.
The company’s latest movie, “Paw Patrol: The Dino Movie” released in August, helped drive the toymaker’s entertainment revenue, which jumped 61 per cent to US$52.8 million from US$32.8 million a year earlier.
Spin Master CFO Jonathan Roiter said the company expects demand for dinosaur-themed toys and merchandise tied to the latest movie to continue well into 2027.
“We think there’s long legs with the dino theme,” he said, referring to the staying power of dinosaur-inspired rescue vehicles, figures and playsets.
Roiter said the company’s upcoming fourth-quarter results remain highly dependent on consumer demand and retailer replenishment orders.
He said about half of its annual retail toy sales occur in the fourth quarter.
Looking ahead to 2027, Spin Master said its growth drivers include Melissa & Doug, Monster Jam, GUND, Stickerbox and a new trading-card game.
The company said Melissa & Doug sales increased approximately 10 per cent during the quarter, supported by more shelf space, international expansion and new products.
The toymaker, which keeps its books in U.S. dollars, said its profit amounted to 77 cents US per diluted share for the quarter ended Sept. 30, down from US$1.03 per diluted share a year earlier.
On an adjusted basis, Spin Master said it earned US$1.03 per diluted share in its latest quarter, down from US$1.11 per diluted share in the same quarter last year.
Revenue for the quarter totalled US$732.7 million, down from US$734.7 million a year ago.
The company also announced it has named Kate Rouch to its board of directors.
Rouch is a former OpenAI executive where she was its first chief marketing officer and has also held leadership positions at Meta and Coinbase.
This report by The Canadian Press was first published Oct. 29, 2026.
Companies in this story: (TSX:TOY)
