Shopaholics beware — Amazon’s Prime Big Deal Days are back in October.
The two-day shopping event is a bargain bonanza, just months after its last Prime Day sale in July. Though the e-commerce giant doesn’t disclose how much revenue it pulls in from its big deal days, the company has poured its resources into prompting its deal days, including a campaign earlier this summer that tapped hip-hop star Megan Thee Stallion to boost sales.
Last year, Amazon reported $143.1 billion in revenue and $9.9 billion in profits just between June and September.
When are Amazon’s Prime Big Deal Days?
This year, Amazon’s Prime Big Deal Days will be on Oct. 8 and 9, with “exclusive access to deals” for Prime members in Canada. The big sale days will pre-empt this year’s holiday shopping season, as more online retailers, like Shein and Temu, attempt to compete for consumers’ attention.
Who can shop during Amazon’s Prime Big Deal Days?
The discounts are only open to Prime members who pay $9.99 per month, or $99 per year, for access to deals and other perks, such as free shipping. Students are eligible for a discounted Prime membership at $4.99 per month or $49 per year.
Prime also offers a free membership trial.
Watch out for scams
Be on the lookout for look-alike websites, too-good-to-be-true social media ads, unsolicited emails or calls and more near major sales events, the U.S. Better Business Bureau warned ahead of Prime Day last year.
Scammers often prey on consumers during large events, tempting customers with deals or phishing for credit card information.
Scott Knapp, director of worldwide buyer risk prevention at Amazon, identified two scams that the company has seen in recent years around Prime Day: Prime membership and order confirmation hoaxes.
“We sell a lot of stuff and people know the (Amazon) name,“ Knapp told the AP. ”Bad actors try to take advantage of that.”
With files from the Associated Press.
