Arcade games, banana pudding and a Japanese izakaya: A vintage clothing purveyor shares her weekend black book

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By News Room 8 Min Read


Jackie Paré-Cairns has a knack for finding real gems. Since leaving her communications role at a luxury fashion house a year ago, she’s gone all in on her pandemic-era passion project, Her Name Is Red (hernameisred.com), a Toronto-based online vintage studio that carries hand-selected pieces from the ’60s to the early 2000s. “My job now is to find beautiful pieces that hold history, that have been worn and loved and continue their stories through new owners,” says Paré-Cairns.

This curatorial talent extends to Paré-Cairns’s own black book of Toronto. While you’ll often find her zigzagging across the city in search of treasures, she’s partial to Corktown, calling herself an east-ender through and through. “I like being surrounded by small businesses, young families and little winding residential streets that have plenty of charm,” she says.

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