At age 97, pioneering Black businessman George E. Johnson has finally written his memoir

News Room
By News Room 4 Min Read

NEW YORK (AP) — As he approached his mid-90s, pioneering Black businessman George E. Johnson unexpectedly found himself determined — even called — to write his memoir.

Johnson’s “Afro Sheen: How I Revolutionized an Industry with the Golden Rule, from Soul Train to Wall Street” will be published Feb. 3 by Little, Brown and Company. The book’s title is named for one of the most memorable consumer items his Johnson Products Company developed. Founded in 1954, Johnson Products was the first Black-owned company to be listed on the American Stock Exchange and was also known for sponsoring the popular 1970s music show “Soul Train.”

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