HALIFAX — Two of Nova Scotia’s largest retailers have agreed to make it easier for shoppers to identify locally produced products amid the ongoing trade war with the United States.
Provincial Development Minister Colton LeBlanc announced today that Loblaw Companies Limited and Walmart Canada have committed to displaying the Nova Scotia Loyal brand in their stores.
LeBlanc says signage is already up in all 46 Loblaw-owned grocery stores in the province, which include Real Atlantic Superstore, Your Independent Grocer and No Frills locations.
Walmart has also started rolling out the branding at its 18 stores.
Last week, LeBlanc announced a $300,000 pilot program that encourages local businesses to apply for a 70 per cent rebate to cover expenses for adding the “Nova Scotia Loyal” logo to their products.
According to the province, the number of retailers and producers who have joined the Nova Scotia Loyal program in the last week has doubled to about 540.
This report by The Canadian Press was first published March 6, 2025.
The Canadian Press
