Fewer Canadians are travelling south of the border amidst the ongoing international trade war, stricter protocols at the border when visiting the U.S. and laws effectively banning protections for transgender and gender-diverse people.
And it seems our neighbours to the south, are missing our visits too.
California has launched an international tourism campaign to “welcome and encourage Canadians to visit the Golden State,” according to a post on X, formerly twitter, and the office of California Gov. Gavin Newsom.
This follows Palm Springs — whose economy is heavily reliant on Canadian tourism — and the city’s decision to raise banners, with a Canadian flag with a heart, “Palm Springs” written above it and “Canada” below. They’re meant to send a simple and clear message, Palm Springs Mayor Ron deHarte said: “We’re with you” and are across the city to show appreciation for their northern visitors.
In the video that aims to encourage Canadians to travel to California, Newsom said, “The Golden State and Canada have always shared so much in common.
“Sure, you-know-who is trying to stir things up back in DC, but don’t let that ruin your beach plans,” Newsom goes on to say, in an apparent reference to U.S. President Donald Trump.
Describing the state as “2,000 miles from Washington, and a world away in mindset,” the video shows a map of America, with markers and dotted lines plotting the path from one side of the country to the complete opposite coast.
“From our iconic beaches and national parks to world class wine, food and outdoor adventure — there’s something here for everyone,” Newsom continues, as picturesque scenes of trees, sunsets and camper vans splash across the screen.
“Last year, nearly two million Canadians visited California,” he adds. “Because here in California, we’ve got plenty of sunshine and a whole lot of love for our neighbours up north.”
With files from Ilyas Hussein
