Hudson’s Bay’s iconic multi-coloured stripes are making a holiday comeback on Canadian Tire shelves this Friday, marking a much-anticipated revival since the centuries-old department store folded in June.
From the Point Blanket and holiday ornaments to home and lifestyle pieces, the iconic retailer’s green, red, yellow and blue stripes will reappear on 26 classic Bay products across Canadian Tire stores, sold in person only.
A Queen-size Stripes Point blanket is priced at $449.99, a Caribou throw at $129.99, a pair of socks at $29.99, and a teddy bear nutcracker at $19.99, according to the retailer’s website.
This will be Canadian Tire’s first attempt to revive the Hudson’s Bay brand since it outbid other competitors and acquired the now-defunct retailer’s intellectual property, including the iconic stripe designs, for $30 million in May.
Shoppers descended on their local stores to snag whatever signature striped items they could when news broke that the 355-year-old department store had sought creditor protection in March and was forced to permanently shutter more than 80 locations in June after its restructuring efforts failed.
“The items look pretty good and appealing, and it’s a good way to capitalize on the fact that they now own the brand,” said David Soberman, a marketing professor at the University of Toronto.
“This will be the first Christmas season when the Bay isn’t open, and the only place where you’ll be able to get Bay merchandise is Canadian Tire,” Soberman said.
The Stripes merchandise hitting shelves Friday is a limited-edition holiday release. Canadian Tire said earlier that it partnered with Hudson’s Bay’s long-standing vendors to ensure the quality, craftsmanship and authenticity that have long defined the Stripes brand.
“Canadian Tire worked hard to try and keep price points as consistent with previous pricing as possible,” said Eva Salem, senior vice-president of Marketing and Brand at Canadian Tire, adding that the stores offer many beloved Stripes items for $25 and under, with the highly coveted Point Blanket priced unchanged.
Product availability and selection will vary by store, with the collection being carried by the stores until stock runs out, she said, adding that Canadian Tire encourages customers to shop early.
“We are working on some exciting product launches and collaborations for 2026 and look forward to sharing more in the spring,” Salem said.
Retail analyst Bruce Winder said the holiday offer will serve as a test for Canadians’ reception of the beloved brand at Canadian Tire and to inform pricing and inventory decisions ahead of a broader launch next year.
“I think Canadians will be very excited by it,” Winder said. “Depending on the quantities they bought, they’ll probably have a good sell-through on the items.”
Soberman said that one factor that could shape the relaunch’s success is how Canadian the Bay merchandise is, noting that with this year’s Buy Canadian movement gaining momentum, customers will be watching to see if the Stripes products are made in Canada.
Winder, who echoed the sentiment, said there’s an opportunity for Canadian Tire to keep the products made in Canada as much as possible.
When asked about the origin of products, Canadian Tire said the retailer is currently partnering with the same global vendors Hudson’s Bay used. For example, the classic Hudson’s Bay Point Blanket is produced in “a historic wool mill in England.” Looking ahead to 2026, the retailer said it is exploring made-in-Canada products for future assortments.
“Canadians want something that tells the story, respects the history, has the quality that they would expect from Bay merchandise, and maybe feels very Canadiana,” Winder said.
