Reni Odetoyinbo still remembers the message. In 2022, a person from her Don’t Go Broke Collective financial accountability group told Odetoyinbo that she went from being terrified of money to investing her first $10,000 after following the finance creator’s content for a year.
“She said no one had ever explained money to her in a way that actually made sense before, and she felt confident about her financial future for the first time,” Odetoyinbo says. “That meant so much to me because this is exactly why I create content: to make finance feel doable for people who’ve been shut out of the conversation.”
Other followers have told Odetoyinbo they used her advice to get out of credit card debt or take their dream trip without going broke: “Those moments remind me that this work is changing lives in ways I can’t always see online.” Odetoyinbo’s stock-in-trade, she says, is personal finance content that’s simple, practical and relatable, that helps people understand how to budget, save and invest, but to enjoy their money, too — like having a financially savvy best friend break things down in plain language.
She was adamant about showing not just the wins but her challenges along the way as she first bought stocks at 18 and purchased a house at 23. She was only a year and a half into making content when she decided to go pro. How did she know she was ready? The money coming in from making content matched the income from her full-time job. Ka-ching.
We asked Reni about her favourite spots and hidden gems in the city
What is your favourite Toronto restaurant?
Pad see ew from Chiang Mai (353 Danforth Ave.). I lived in Thailand for five months, and this is the closest thing I can find to authentic Thai food in Toronto.
Favourite hidden gem
Rick’s Good Eats (6660 Kennedy R. #1) in Mississauga. It is chef’s kiss! It’s Indian fusion food, so Indian and Canadian combined. So, think butter chicken poutine, butter chicken burgers.
What’s your favourite touristy thing to do?
The City Sightseeing Tour. My family came to visit me last year, and they had never been to Toronto, so I got to show them around on the hop-on hop off bus, and it was so much fun. I’ve lived here my whole life and It was my first time seeing Toronto as a tourist, and I learned so much!
Where do you find inspiration?
I love to walk around and explore the Lakeshore area.
Watch the video: We asked all the influencers, what’s the comment that lives rent-free in your head?
