Late night show host Stephen Colbert took aim at President Donald Trump’s tariffs on Canadian steel and aluminum in a segment Wednesday night.
The segment on The Late Show with Stephen Colbert featured Colbert drinking from a plastic bag labelled “Sackweiser,” a play on popular American company Budweiser, whose aluminum beer cans are likely to feel the impact of the tariffs.
“This toboggan ride to skid row is all courtesy of Donald Trump‘s on-and-off again tariffs, but today Trump implemented a plan to fight tariffs with more tariffs,” Colbert said as he began his segment, which reaped laughter from the audience.
“You got to fight fire with setting our money on fire,” Colbert added.
The host went on to talk about the increased prices Americans will have to pay on products hit by tariffs.
When he said that price of a new car could increase by a worrying $12,000, the crowd let out boos of agreement.
The show played a clip from Bloomberg Television that said tariffs are going to affect other items like beer cans.
When the camera cut back to Colbert, he held up the bag and said, “The Late Show is proud to announce our new sponsor, ‘Sackweiser.’ You know their slogan. ‘suck on a sack.’ ”
The host then cut the corner of the bag and took a swig of what looked like beer.
The rest of the show included even more references to Canada-U.S. tariff chaos.
