A new Tim Hortons retail concept is set to open inside Toronto’s Eaton Centre this November, offering fans of the iconic Canadian brand more than just coffee and Timbits.
A photo of the storefront under construction, posted to Reddit over the weekend, quickly gained traction among Toronto users, sparking curiosity about what the location will offer. The signage reads “Tim Shop,” hinting at a focus on branded merchandise rather than the chain’s traditional menu.
According to Tim Hortons’ official TimShop website, the store will feature apparel, accessories, and at-home coffee products. Shoppers can expect items ranging from sweatshirts, joggers, and caps to roasted ground coffee, K-Cups, and Nespresso-compatible capsules — all designed to bring what the company calls the “Always Fresh feeling” beyond its restaurants. The online store also promotes colourful, nostalgia-driven designs aimed at longtime Tims fans.
“Can’t get enough Tims? Add some of that classic Canadian flavour to your closet with our fun apparel and accessories,” the website reads. “Whether you’re looking for a colourful pick-me-up or a hearty helping of nostalgia, we’ve got a collection just for you. Browse our unisex sweatshirts, joggers, t-shirts, caps, and more to find the perfect gift for yourself—or that special Tims lover in your life.”
The Eaton Centre location will mark one of the first physical retail spaces dedicated solely to Tim Hortons-branded merchandise in Toronto. The company has long sold mugs and coffee tins in its restaurants, but not apparel.
CityNews has reached out to Tim Hortons for comment on the Eaton Centre opening and whether the store will carry exclusive products not available online.
The Tim Shop Eaton Centre opening comes as major brands increasingly experiment with standalone retail spaces to deepen customer engagement.
