LAND O’ LAKES, Fla. (AP) — Bill Rasmussen, who co-founded TV sports giant ESPN after hatching the idea for the world’s first all-sports cable network with his son, died Tuesday. He was 93.
ESPN historian Mike Soltys said Rasmussen died at his Florida home from the effects of Parkinson’s disease. Rasmussen announced in 2019 that he had been diagnosed with the degenerative disease in 2014.
“Bill was a remarkable man — a visionary and an innovator who conceived the idea of a network entirely devoted to sports,” ESPN chairman Jimmy Pitaro said in a statement. “Quite simply, none of us would be here today if it wasn’t for Bill’s passion and all the hard work and entrepreneurial spirit he put into building ESPN in the late 1970s — key aspects of our company culture that still carry on to this day.”
Rasmussen and his son Scott came up with the idea of a network carrying sports around the clock, and it would revolutionize Americans’ TV-watching habits. But the Rasmussens didn’t stick around long. They were forced out after only a year by ESPN majority owner Getty Oil.
Cable operators initially scoffed at Rasmussen’s concept
Bill Rasmussen’s original idea was a cable channel covering only Connecticut sports. Many cable operators in the state were skeptical, but someone suggested buying satellite time to reach a national audience.
ESPN was launched on Sept. 7, 1979. George Grande welcomed viewers to the first “SportsCenter” broadcast before the network’s first live event, a slow-pitch softball game between the Kentucky Bourbons and the Milwaukee Schlitz.
“In those days, we didn’t know if we’d last four weeks, four years, let alone 40-some, but we knew it was special,” Grande said. “Bottom line was Bill Rasmussen was the true purveyor of the original American dream, and he gave us all something very special that we still have today.”
The Rasmussens secured financial backing from Getty Oil and a rights deal with the NCAA, and built a studio in Bristol, Connecticut, still under construction when ESPN went on the air.
The Getty investment and the deal with the NCAA occurred on the same day.
“When someone tells you you can’t do something, you want to prove them wrong,” Bill Rasmussen said. “Many, many people told us there wasn’t enough sports to do a 24-hour channel. I didn’t argue with anybody. I just thought they were wrong and I was right.”
When the Rasmussens were forced out of ESPN in 1980, Getty owned 85% of the network. Texaco, which had acquired Getty, sold its interest in ESPN to ABC in 1984.
ESPN helped bring a host of sports to cable
In 1980, only months after its debut, ESPN started televising the NFL draft. The network debuted the ESPY Awards in 1993 and launched the X Games competition in 1995.
The college football landscape underwent massive changes. Games were spread throughout the week to tailor to TV audiences and the number of postseason bowls skyrocketed. ESPN has held exclusive broadcast rights to the College Football Playoff since it began after the 2014 season. In 2024, the network agreed to a new six-year, $7.8 billion contract for the playoff through the 2031-32 season.
While CNN was finding its footing on the news side, ESPN jostled with major networks to bring NFL and college sports to cable audiences that had been over the airwaves for decades. ESPN also pioneered funding and broadcasting women’s sports, particularly college basketball, volleyball and the softball World Series.
Rasmussen was courted back by ESPN years later
Bill Rasmussen and ESPN were estranged until 1999, when company executives invited him to the 20th anniversary celebration. Since then, he has been embraced and recognized for his vision of creating an all-sports network. He toured the country in 2019 for the 40th anniversary and gave speeches at Walt Disney Co. and ESPN events.
“Bill was our George Washington and a good friend,” said veteran anchor Chris Berman, who joined ESPN three weeks after the network launched in 1979. “He was such a grateful person and every sports fan can be grateful for Bill. He wasn’t a glass half-full guy; his glass was always overflowing with optimism. He greeted everyone with a smile and we can all smile knowing Bill’s legacy.”
ESPN’s debut came after Rasmussen was fired from a previous job
Born in Chicago, Rasmussen earned degrees from DePauw University in Indiana and Rutgers University and served in the Air Force. He started an advertising services business, then worked in radio and television as a broadcaster during the 1960s.
He was hired in 1974 as public relations director for the World Hockey Association’s New England Whalers in Hartford, Connecticut. The team’s entire front office was fired in 1978, and Rasmussen soon turned his attention to brainstorming with his son on the creation of sports on cable TV with the help of a $9,000 credit card advance.
“There was a whole lot of chutzpah and a whole lot of vision, and they’re maxed out on their credit cards. It’s the American dream,” said Bob Ley, one of the network’s original anchors.
Rasmussen was inducted into the Sports Broadcasting Hall of Fame in 2025.
Rasmussen was predeceased by his wife of 56 years, Lois, in 2011 and is survived by two sons, Scott Rasmussen and his wife, Laura, and Glenn Rasmussen, daughter Lynn Van Hollebeke and her husband, Louie, seven grandchildren, one great-grandson and one great-granddaughter. In addition to his wife, Bill was predeceased by his brothers Robert and Donald Rasmussen, sister Vivien and a grandson.
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