Getting rid of clutter, fixing paint chips and making your home look straight out of a lifestyle magazine is a rite of passage for homeowners planning to sell their property. But that to-do list gets a bit longer if you’re also planning to save money on commissions and sell the property without a Realtor.
Usually, a home seller pays an average of three to five per cent commission on the final price of a house. That means a million-dollar home could result in about $50,000 in fees paid to Realtors.
When thinking of the potential cost savings, a DIY home sale may feel tempting amid rising mortgage renewal rates and falling home prices in many regions. But experts say it’s important to know what it takes to go it alone in the real estate market.
“There’s a ton of behind-the-scenes that takes place to prepare a home for the market,” said Colin Noble, an Uxbridge, Ont.-based real estate broker and founder of Noble Real Estate.
Homeowners have to first start with getting the house ready. They may need professional help fixing smaller things around the house, repaint, declutter, deep-clean and pack up. Then, they may need to move much of their furniture into a storage locker while staging the house for visitors, Noble said.
Once that’s done, sellers have to think about taking photos of the house and getting the right exposure online to attract potential buyers. It’s vital to attract as many buyers as possible, which increases the chances of a sale, Noble said.
Usually, he said, listing your property on a multiple listings services (MLS) platform for a small fee is the best way to get the most exposure.
The cost of listing a property on an MLS varies anywhere between $500 and $1,500, depending on the flat-fee charged by the home-listing company or platform the homeowner chooses. Some platforms charge a lower monthly fee for listings, instead of a flat rate.
But the real work begins once the listing is live and a DIY seller essentially fills the shoes of a Realtor.
Homeowners should be ready to field calls and host visits from potential buyers, said Rob Reay, the owner of home-listing website For Sale By Owner.
“Sometimes, your buyer only has half an hour to make a decision,” he said. “When they drove by your house, they saw your sign and they want to look at your place real quick because they have to pull the trigger on the other place.”
Reay said people need to be accessible “because that actually really helps your success.”
The owner also needs to be professional when hosting visitors. “You are welcoming those people at the door and you’re staying there for the showing and you are conducting the showing,” Reay said.
Noble said the biggest misconception among independent sellers is that they won’t be paying any commission.
“What they don’t realize is, you’re still likely going to be paying the buyer’s agent a commission,” he said. The chances a buyer would show up at your door without a Realtor are quite slim, he added. That means the homeowner would still have to pay 2.5 per cent, for instance, in commissions to the buyer’s agent if the rate was set at five per cent.
Pricing a property accurately as an independent seller can also be a challenge.
Sometimes, a homeowner’s bias gets in the way of pricing the house, Noble said. “If you’re not in tune with the market or have the data you need to make those decisions, I think it can be a strong pitfall.”
It’s important to let the market dictate the fair value of the home to be able to attract the right buyer, he said.
Then comes the delicate part of understanding any legal ramifications of selling your property or knowing if you understood the offer, which Reay said must be handled by a real estate lawyer.
“Use a lawyer for everything you’re doing, whether you’re buying or selling,” Reay said.
Edward Carmichael, managing lawyer at real estate law firm OwnRight, said people need to be “extremely careful” when selling or buying without a Realtor.
“When people don’t have a Realtor, I find it’s often the case that they don’t know what they don’t know,” he said.
But there can be implications for things you may not know, Carmichael said. For example, what if there are tenants at the property? What if the mortgage financing falls through?
Carmichael said people who don’t use a Realtor should bring in a lawyer as early as possible to guide them through the process. In most provinces, it’s required by law to hire a real estate lawyer to perform the transaction.
“A lawyer can step in and fill some gaps,” he said, and help understand what the clauses in an agreement mean. “But we’re not giving clients financial or investment advice and we don’t really have the same understanding of market value that a Realtor does.”
This report by The Canadian Press was first published May 28, 2026.
