Social media has been flooded lately with experts sharing the “hills they’d die on”; the opinions they’ll defend no matter how unpopular. Doctors, teachers, chefs, nutritionists and therapists have all weighed in.
As someone who has spent more than two decades helping Canadians improve their financial well-being, I have a few of my own.
Some will make people nod in agreement. Others might spark a debate. That’s OK. The best financial advice often challenges what we’ve always believed. And so, here are the financial hills I’d happily die on.
Budgeting isn’t the goal. Behaviour change is
People don’t fail financially because they can’t use a spreadsheet. They fail because money is emotional.
I’ve met people earning six figures who live pay cheque to pay cheque, and others earning half as much who quietly build wealth by consistently investing and reducing debt. The difference isn’t mathematical ability. It’s habits.
A budget, no matter how detailed, won’t change your life if your spending is driven by stress, unhealthy habits, boredom or comparison. Until you understand why you spend, no budgeting app in the world will save you.
What changes your financial life are balanced saving habits and spending on what matters most. That’s one reason financial therapy and coaching are growing so quickly. Financial therapists and qualified coaches help people understand the “why” behind their money habits so they can change them for good.
Try this: The next time you spend money you hadn’t planned to, pause and ask yourself, “What problem am I trying to solve?” Stress? Boredom? Convenience? Loneliness? That simple question can reveal spending patterns no budget ever will.
You probably don’t have an income problem. You have a spending alignment problem
Whenever I say this, someone points out that wages haven’t kept pace with inflation. They’re right. Most Canadians genuinely do need higher incomes. But I’ve also seen countless people earning excellent salaries who wonder where all their money went each month.
Too many purchases are made to improve our mood instead of our lives. If your spending doesn’t reflect what matters most to you, earning another $20,000 a year probably won’t solve the problem. It’ll simply finance a more expensive version of the same habits.
Try this: Look back at your last month of spending and ask yourself one question: “Would I happily spend money on this again?” If yes, keep it. If not, you’ve found money to redirect toward something that matters more.
Personal finance has spent decades obsessing over tiny purchases while ignoring the decisions that actually determine wealth. The biggest financial outcomes usually come from a handful of choices: where you live, what you drive, who you build a life with, whether you negotiate your salary, how successful you are at steering clear of consumer debt and how consistently you invest.
Nobody retires early because they skipped enough coffee. They retire because they consistently got the big decisions right.
Try this: Instead of trying to save $5 today, spend an hour this weekend reviewing the three biggest drivers of your wealth: your housing costs, transportation and income. Small tweaks to those decisions can be worth hundreds of thousands of dollars over your lifetime.
Stop waiting for the ‘right time’ to start investing. It doesn’t exist
This is one of the biggest financial mistakes I see. People tell themselves they’ll start saving for retirement after they pay off their credit cards. After they buy a home. After the kids are older. After they get a raise. Life has a funny way of replacing one financial priority with another. The debt gets paid off, then the furnace breaks. The kids need braces. A vacation comes up. Suddenly another five years have passed.
Meanwhile, compounding was quietly waiting for no one.
Ironically, saving is often the cure for recurring debt, not the reward for finally becoming debt-free. Having even a modest emergency fund means the next unexpected expense doesn’t end up back on a credit card. Building the habit of investing also changes how you think about money. You begin paying your future self first instead of hoping there’s something left over at the end of the month.
The perfect financial moment rarely arrives. Start small if you have to. Fifty dollars a month invested consistently will do more for your future than waiting years for the mythical day when everything in your financial life finally feels under control.
Try this: Before the day is over, set up an automatic investment or savings transfer, even if it’s only $25 or $50 a month. You can always increase it later. What matters most is starting the habit.
Being frugal and living well are not opposites
Some people hear the word “frugal” and picture deprivation.
Being wise frugal with money isn’t about spending less. It’s about wasting less so you can spend more on what genuinely improves your life. That’s a very different mindset.
The goal isn’t to become the richest person in the cemetery. It’s to build a life where your money supports your values instead of competing with them. Wealth isn’t created by saying no to everything. It’s created by getting really good at knowing what deserves a wholehearted yes.
Try this: Before buying something, ask yourself one question: “Will I still be glad I bought this six months from now?” If the answer is yes, enjoy it guilt-free. If not, think twice.
If I had to choose just one hill to die on, it’s this: money doesn’t build the life you want by accident. It grows wherever your habits point it. Build habits your future self will thank you for. Because at the end of the day, financial well-being isn’t about having more money. It’s about having more choices. And that’s a hill I’ll happily die on.
