Toys "R" Us seeking to sell its name, logo, brands to U.S. collectibles company

News Room
By News Room 4 Min Read

Toys “R” Us Canada is seeking court approval to sell its intellectual property, including trademarks, copyrights and e-commerce domain names, to a U.S. toys and collectibles company. 

Under the proposed transaction, Ad Populum, a designer and distributor that owns brands such as NECA and WizKids, would acquire all rights to the toy retailer’s IP assets, including the Toys “R” Us Canada trademark, the Babies “R” Us trademark, and the giraffe design mark, and would be free to use them at its discretion.



Share This Article
Leave a comment

Leave a Reply

Your email address will not be published. Required fields are marked *